Google Search

Default web search. Excellent results; tracking and US processing.

Proprietary · https://analytics.google.com

Search engines

Google Search

Hosting: Global SaaS Reviewed

US search baseline.

  • Fair 1.7
  • Easy 3.7
  • Secure 4.0
FES Scores 9
Pillar Criterion Score Evidence
Easy Day-one UX Can non-technical staff use it without a project? 1 Google Analytics is a cloud-based SaaS tool with no on-premises deployment option. Source
Easy Operate Admin burden, updates, backups and language coverage. 5 Google Analytics is fully managed by Google with no operational overhead for users. Source
Easy Integrate SSO, mail/CalDAV, APIs and common NGO connectors. 5 Google Analytics provides extensive APIs and SDKs for integration with other systems. Source
Fair Lock-in / exit Can you leave with your data in open formats, at known cost? 2 Rule baseline (rubric_v1): global SaaS APIs/export exist, but suite gravity and remapping remain. Source
Fair Sovereignty EU legal entity, EU hosting, and exposure to extra-EU lawful access? 1 Rule baseline (rubric_v1): non-EU legal entity + global SaaS — high extra-EU lawful-access exposure. Source
Fair Openness Open source or open standards? Are independent implementations possible? 2 Rule baseline (rubric_v1): proprietary / non-OSI license — openness capped unless open standards dominate. Source
Secure IT security Authentication, encryption, patch cadence and independent audit. 5 Google Analytics adheres to Google Cloud’s security and compliance standards, including SOC 2, ISO 27001, and GDPR. Source
Secure User security 2FA, roles, phishing resistance and safe defaults. 4 Google Analytics offers role-based access control and two-factor authentication for user security. Source
Secure Personal data GDPR fit: DPA, residency, sub-processors and Schrems II posture. 3 Google Analytics processes personal data but provides tools for user consent management and data deletion. Source

Indicative scores from public information — how we score.

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