Pinterest Tag

Pinterest conversion tag for ads measurement and audiences.

Proprietary · https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag

Web analytics

Pinterest Tag

Hosting: Global SaaS Reviewed

US advertising conversion tag.

  • Fair 1.7
  • Easy 4.3
  • Secure 2.0
FES Scores 9
Pillar Criterion Score Evidence
Easy Day-one UX Can non-technical staff use it without a project? 5 Typical onboarding for this product category. Source
Easy Operate Admin burden, updates, backups and language coverage. 5 Vendor operates the hosted service. Source
Easy Integrate SSO, mail/CalDAV, APIs and common NGO connectors. 3 Integrations vary; check current APIs and connectors. Source
Fair Lock-in / exit Can you leave with your data in open formats, at known cost? 2 Rule baseline (rubric_v1): global SaaS APIs/export exist, but suite gravity and remapping remain. Source
Fair Sovereignty EU legal entity, EU hosting, and exposure to extra-EU lawful access? 1 Rule baseline (rubric_v1): non-EU legal entity + global SaaS — high extra-EU lawful-access exposure. Source
Fair Openness Open source or open standards? Are independent implementations possible? 2 Rule baseline (rubric_v1): proprietary / non-OSI license — openness capped unless open standards dominate. Source
Secure IT security Authentication, encryption, patch cadence and independent audit. 3 Security baseline depends on vendor posture and your configuration. Source
Secure User security 2FA, roles, phishing resistance and safe defaults. 2 Account roles and MFA availability vary by plan. Source
Secure Personal data GDPR fit: DPA, residency, sub-processors and Schrems II posture. 1 Review DPA, residency and subprocessors carefully. Source

Indicative scores from public information — how we score.

Add tools to your stack

Log in or start without an account to build your Current and Target stacks from the catalog.

Please confirm

Are you sure?